Role Art Direction • Design • Illustration
Product Mobile Application
Illustrate a children's book that teaches kids to ignore their worries and fears
Original Illustration Style
The author had originally found an illustrator who became unable to complete the project. This is an example of the original illustration style.
Knowing that the author had already experienced a hardship with losing her first illustrator, I was extra determined to work on this project. The author found me by accident after looking for a different illustrator with my same name. I had never illustrated a book before but I knew that my style was quite different than her original direction. I was fortunate that she put her trust in me, even though I, myself, wasn't sure exactly how I was going to deliver this book!
To kick off the project, I created an art direction deck for Amanda. It covered colors, styles, etc. to give her an idea of the direction I was headed. I drew up some quick sketches of what I imagined the main characters to look like. I luckily had the green light from the start!
I started every illustration in pencil. Once I liked my sketch, I traced in it black marker. From there, I digitized and brought each illustration in to Photoshop where I added color. The process was very time consuming but extremely fun once I had a good set of each character that I could then copy and paste and change simple features like expressions and body language.
Once I had all of the illustrations completed, I flew to Minneapolis and had a workshop with my family (also artists) who helped me make some finishing touches before we sent the book off to get printed.
A slider with seasonal photos and headlines made the site feel fresh every time a customer visited the site. Multiple store locators were sprinkled around the site, making it clear that customers should head toward a Tradehome location to shop. The site now feels more current, especially for a store that has been around for almost 100 years.