Carolla's Beeswax Website

Role Art Direction • UI / UX Design • Product Photography Project Website Redesign Partner Sara Nagy

Objective

Modernize the existing Carolla's Beeswax brand and update their existing website to be more user-friendly and easier to shop.

Challenge

The old Carolla's website was built on a custom-developed platform that the owners were not able to update on their own. The product photography was dated and needed to be re-shot. The site had an abundance of content and was difficult to shop from.

Old Logo & Website

Approach

Overall Outcome

My project partner, Sara Nagy, and I found Carolla's at Whole Foods and fell in love with the product (it's SO good). When we visited the website, it was clear that it hadn't been updated in years. We reached out on a whim to see if the owners were interested in hiring us and, while a little surprised, they were! We wanted to create a site that they could manage on their own, so Shopify was the perfect platform. We updated their logo, re-shot their products, and re-designed the website to emphasize best sellers.

Colorful, but cohesive, nature photography aligned the website to the product itself. Clear, concise, and short copy was added to inform site visitors about the mission and products Carolla’s offered. A white background with hints of blue tied the site to the packaging - making the site feel recognizable to shoppers with product in-hand. The owners are able to update the site on their own as needed, allowing them to be autonomous...something they weren’t able to do before.